Now that Jo-Jo Reyes has officially tied the record, this is going to be a bigger story.
At 22, 23, 24 it was a minor nuisance, but now, after a disastrous outing in New York, the all-time winless streak could easily take over the Jays current identity. Today's loss will make the American media smell blood and threatens to overshadow the ridiculousness that is Jose Bautista and the overall spunkiness (yup) of a team that has clawed through a difficult early schedule heavily loaded with road games in tough ballparks to remain in the hunt.
Toronto GM Alex Anthopoulos has made the 26 year-old southpaw a personal project and despite 28 consecutive starts without a victory, Reyes hasn't actually been totally horrible. At least not all the time. Of those 28 starts, only ten have come for the Jays and of those 10, six have been decent to good. Reyes has no minor league options left, so removing him from the major league roster means they risk losing him for nothing.
It's easy to look at the 28 game streak and say get rid of him, and the media pressure will no doubt intensify over Reyes' next couple of starts. But Anthopoulos has a streak of his own, one that grows with each player transaction. The GM phenom believes in the loser lefty, and Jays fans believe in the GM phenom.
That's why getting rid of a pitcher who fails to win a start 28 times in a row is somehow complicated.