For years now the NHL has been disappointed with the lack of media coverage it receives in the US as it falls further and further away from the 'big three' (NFL, MLB, NBA) of North American professional sports.
And yet they never seem to get pro-active with the situation. Instead of sulking because they aren't getting the respect they deserve, why not try something new?
Well, I've got a PR stunt that can help hockey generate some much needed buzz South of the border.
As we've all noticed over the past few years, several hockey players have dated Hollywood starlets. Sean Avery was with Elisha Cuthbert before the '24' star moved on to Dion Phaneuf. Jordin Tootoo went out with American Idol contestant Kellie Pickler, Sheldon Souray married former Baywatch beauty Angie Everhart, and Mike Comrie and Hilary Duff continue to go strong. Even Alexei Yashin hooked up with Carol Alt before heading back to Russia (for good...we hope).
No disrespect to any of the above players (except to Yashin who is a bum and should be buying blocks of tickets and giving them away to Islander fans), but when it comes to ability and star power, none of those guys could hold Sidney Crosby's jockstrap.
Which is why the NHL marketing department should be sending doctored pictures of Sid out and about with numerous Hollywood hotties to every celebrity website possible. Perez Hilton, TMZ.com, theSuperficial, whatever. Each time Crosby passes a certain pre-determined point total, they forward photoshopped pictures with taglines that read "Hockey star Sidney Crosby spotted eating lunch in Manhattan with Rihanna" or "NHL superstar Sidney Crosby was seen snuggling up with 'Hills' star Lauren Conrad at Hollywood hotspot Les Deux".
To make it even easier, I've already come up with a detailed list:
100 - Paris Hilton: A last second entry into the contest to find her new BFF?
120 - Heidi Montag: Crosby bodychecks Spencer to the sidelines?
140 - Anne Hathaway: Sid scores again off a rebound.
160 - Anna Kournikova: Malkin, Ovechkin and Enrique Iglesias all furious as Crosby steals another prize.
180 - Jessica Alba: Cash Warren demands a paternity test as rumours swirl that Sid is the 'real' father.